What is Digital Real Estate? Should You Invest in it?

William Huston, AIF®, AIFA®

William Huston, AIF®, AIFA®

What is Digital Real Estate? Should You Invest in it?

Investment in the real estate industry has been a popular way of investing for many years. This is because real estate investments can appreciate over time, meaning that the value of the property can increase significantly and also because real estate investors have more control over their investments compared to other types of investments.

real estate properties

The concept of real estate investing at a very basic level involves acquiring property for sale or rent in order to make profit. Digital real estate investing has some similarities to traditional real estate investing but the two concepts differ slightly. Keep reading to find out more about digital real estate and what it's all about.

Key Points
  • For many years, investment in real estate has been popular because of the appreciation value of physical real estate assets.
  • Digital real estate investing is a new way of investing in virtual real estate. Digital real estate can include virtual properties such as domain names, websites, social media pages, virtual real estate and digital content that can be bought, sold or leased for a profit.
  • Digital real estate exists in the metaverse, which is basically a virtual-reality space in which users can interact with a computer-generated environment and other users.
  • You can make money in digital real estate by domain flipping, building or buying websites, affiliate marketing, advertising revenue, sponsored content, digital product sales, renting out digital real estate, buying and selling crypto or NFTs and buying virtual land.

The contents of this article are for educational purposes only. They are not intended to be a source of professional financial advice. You will find experts on financial planning, financial management, and real estate here. More on disclaimers here.

What is Digital Real Estate?


Digital real estate refers to virtual properties such as domain names, websites, social media pages, virtual real estate and digital content that can be bought, sold or leased for a profit. Basically, any digital assets that you own, such as an email list or Instagram account can be considered as digital real estate. NFTs, mobile apps and digital billboards also qualify as digital real estate.

How people make money in the digital real estate investment world is by buying and selling domain names, advertising, digital products like e-books and software, virtual land and also websites. Other digital real estate assets that qualify as virtual real estate include online games and platforms such as Second Life, Decentraland and The Sandbox.

With the increasing importance of online presence and the growth of the digital economy, investing in digital real estate has become an attractive option for many individuals and businesses. The potential for high returns and the flexibility of managing these assets from anywhere in the world make digital real estate an appealing investment opportunity.

But before you get to investing in digital real estate, here are a few fundamental things that you should take note of.

Where Does Digital Real Estate Exist?

Digital real estate exists in the metaverse. What is the metaverse you may ask?

woman enjoying virtual reality

The metaverse refers to a virtual-reality space in which users can interact with a computer-generated environment and other users.

It is essentially a virtual universe or a fully immersive 3D digital world. The metaverse is often described as a combination of virtual and augmented reality, social media and online gaming. In this 3D digital world, you can be able to do things like attend a party or even be a title owner to virtual real estate.

In the metaverse, users can be able to interact with each other and the virtual environment in real-time, using avatars and other digital representations. The metaverse can be a persistent world, meaning that it can continue to exist and evolve even when users are not actively engaging with it.

While many people might think that connecting to the metaverse is a complex process, you can actually easily access it using a smartphone or even your computer.

Digital real estate exists entirely in the digital realm, as virtual properties or assets that are created and accessed online. Digital real estate can exist on a variety of platforms, such as the internet, social media and other digital marketplaces.

Examples of Digital Real Estate

Digital real estate exists wherever there is a digital platform or marketplace that allows individuals and businesses to create and monetize digital assets.

Some examples of digital real estate include:

Domain Names

Domain names are digital assets that represent the online identity of a website or business. They exist on the internet and are registered through domain registrars.

Woman surfing a website

Websites are digital properties that exist on the internet and are accessed through web browsers. They can be built on a variety of platforms, such as WordPress, Squarespace or Shopify.

Social Media
person on a social media app

Social media platforms like Facebook, Instagram and Twitter provide opportunities for businesses and individuals to create a digital presence that can be monetized through advertising or sponsorships.

Email List

Email lists are digital assets that represent a collection of email addresses that can be used for marketing purposes.

Digital products

Digital products such as e-books, online courses, and software exist entirely in the digital realm and can be sold and downloaded online.

How To Make Money From Digital Real Estate

earnings from digital real estate investing

There are several ways to potentially make money from digital real estate, depending on the strategy and type of digital assets you are investing in. Here are some ways to make money from digital real estate investing.

Domain flipping

If you are able to identify domain names that companies can brand easily, are short, easy to remember and are worth a good amount of money, then you can be able to resell them for great returns.

Building or buying websites

Building or buying websites is a popular way in which people make money in digital real estate. You can either build a website from scratch or buy an existing website that is undervalued, improve it and then resell it for a profit. If you manage to build a large audience, you can be able to sell a website for more money than you bought it.

Affiliate marketing

Affiliate marketing involves promoting other people's products or services through your website, social media accounts or email list. You earn a commission on each sale or referral.

Real estate digital marketing can assist in increasing your website traffic, expanding your brand's reach, generating sales that convert into leads, and acting as an extension of your organization.

Advertising revenue

If you own a website or social media account with a large following, you can earn money by displaying advertisements. This can be done through programs like Google AdSense or by working directly with advertisers.

Similar to advertising, you can earn money by creating sponsored content for brands. This can include product reviews, sponsored posts or social media shootouts.

Digital product sales

If you have expertise in a particular area, you can create and sell digital products like e-books, online courses or software.

Renting out digital real estate

If you own a domain name or website that is in high demand, you can rent it out to other businesses or individuals for a fee.

Buying and selling crypto or NFTs

Buying and selling cryptocurrencies and NFTs can be a way to potentially make money in the digital real estate market. However, it is important to understand the risks involved and to approach it with caution as the crypto industry is a very volatile one.

Buy Virtual Land

Virtual land or virtual real estate refers to exclusive plots of land that possess a legal title and exist within a digital realm. This world can be conceptualized as a video game, although with additional social and communal features.

To avoid replication of transactions, all digital real estate transactions are recorded on the Ethereum blockchain so that no one can replicate the real estate. A blockchain is a decentralized and distributed digital ledger that is used to record transactions securely and transparently.

Pros and Cons of Digital Real Estate Investing

Investing in digital real estate can offer many benefits, but there are also some drawbacks to consider. Here are some of the pros and cons of investing in digital real estate:

  • Potential for high returns Digital real estate has the potential to generate high returns on investment, especially if you are able to acquire high-value domain names, websites or social media accounts that have a significant online presence.

  • Flexibility Digital real estate can be managed from anywhere in the world, allowing you to work remotely and take advantage of a global market.

  • Low overhead costs Compared to traditional real estate, digital real estate typically has lower overhead costs and requires less maintenance, making it a more affordable investment option.

  • Diverse opportunities There are many different types of digital assets to invest in, including domain names, websites, social media accounts and digital products, allowing you to diversify your portfolio.

  • Volatility The value of digital real estate can be volatile and subject to changes in the market, which can result in significant losses.

  • High competition The digital real estate market is highly competitive, with many individuals and businesses vying for valuable assets, making it more difficult to acquire high-value properties.

  • Limited control You may have limited control over certain digital assets, such as social media accounts or websites hosted on third-party platforms, which can limit your ability to make changes or monetize them.

  • Technical expertise required investing in digital real estate requires a certain level of technical expertise, such as knowledge of website design, search engine optimization and digital marketing, which can be a barrier to entry for some investors.

How To Get Started in Digital Real Estate Investing

To get started in digital real estate investing, start by learning about the different types of digital assets such as cryptocurrencies, NFTs, virtual real estate and other types of digital assets. Take the time to research and understand each type of asset, including their risks and potential rewards.

Next, you need to have access to platforms such as Decentraland, The Sandbox, and Axie Infinity where you can buy digital real estate. As you consider which platform would work best for you, ensure you are aware of the type of cryptocurrency that you need to purchase digital real estate in those platforms. For example:

  • Decentraland uses MANA
  • The Sandbox uses SAND tokens
  • Axie Infinity Axie Infinity Shards

Once you are settled on the platform that you'd like to use, create an account and complete any necessary identity verification or registration steps. Depending on the platform, you may need to fund your account with fiat currency or cryptocurrencies before you can start buying digital assets. Once your account is funded, you can start buying digital assets that you believe have the potential for long-term growth.

As with any type of investment, it's important to regularly monitor your digital assets and stay up-to-date on market trends and developments.

Can Digital Real Estate Investing be a Profitable Venture?

income from digital real estate investing

Digital real estate investing can potentially be a profitable venture, but it is important to understand that it comes with risks.

The digital real estate market is still relatively new and rapidly evolving, with new technologies and trends emerging all the time. As with any investment, there is always the risk of loss, and investing in digital assets can be particularly risky due to their high volatility and lack of regulation.

It's important to note that investing in digital real estate requires careful research and due diligence. It's also important to have a long-term investment strategy and to be prepared for the risks and uncertainties associated with this emerging market. If you are considering investing in digital real estate, it may be helpful to consult with a financial advisor or other professional to develop a comprehensive investment strategy.

Bay Street Capital Holdings

Bay Street Capital Holdings

Bay Street Capital Holdings is an independent investment advisory, wealth management, and financial planning firm headquartered in Palo Alto, CA. They manage portfolios with the goal of maintaining and increasing total assets and income with a high priority on managing total risk and volatility. Although many advisors may focus on maximizing returns, they place a higher priority on managing total risk and volatility.

The founder, William Huston, is recognized as Investopedia’s Top 100 Financial Advisors for 2022. Bay Street was founded to advocate for diverse and emerging fund managers and entrepreneurs and was selected as a finalist out of over 900 firms across the US in the category of Asset Manager for Corporate Social Responsibility (CSR).

If you are looking for an experienced Black-led investment advisory firm to partner with, you're in the right place!

Get in touch with us today and we'll help you get started on your investment journey.








Let's Talk

Schedule a complimentary consultation with one of our advisors to learn more about Bay Street and how we can help you achieve your goals for your financial future.

form img