William Huston, AIF®, AIFA®

Profitable Hotel Investments

Risks and rewards are the two biggest concerns in the world of investing. Hotel investments, in particular, offer investors a unique set of challenges and rewards with its market ups and downs, complex day-to-day operations, and the particular characteristics of each location.

While the complexities of the hotel industry present a barrier to some investors, they serve as an advantage for those who understand the industry. Experienced hoteliers and hotel investors who have a good grasp of the dynamics of the hotel industry regularly record significant returns on investments.

William Huston, AIF®, AIFA®

William Huston, AIF®, AIFA®

Whether you are a novice or an experienced investor, you should take advantage of this blog to understand the basic moving parts in the hospitality industry. This will help you successfully navigate these complexities to enjoy stable and profitable returns with your hotel investments.

Key Takeaways
  • Hotel investments are attractive for their income generation, asset diversification, and property appreciation advantages.
  • Hotel assets and investments are impacted by several factors including income level, location, travel patterns, operational efficiency and general economic forces.
  • Successful hotel investments require a blend of strategic foresight, diligent research, prudent risk management, and unwavering commitment to excellence.
  • It is always in an investor's best interest to work with experienced hotel investors like William Huston and the Bay Street team.

The contents of this article are for educational purposes only. They are not intended to be a source of professional financial advice. You will find experts on investing here.

Why invest in hotels?

why invest in hotels

Depending on your investment objectives and financial goals, these are some reasons you may consider to diversify your portfolio with hotel investments:

Stable demand: The hospitality industry tends to have relatively stable demand, especially in prime tourist destinations or major business centers.

Income generation: Hotels can provide a steady stream of income through room bookings, food and beverage services, event hosting, and other amenities.

Diversification: Investing in hotels can diversify a portfolio, particularly for investors with assets primarily concentrated in other sectors.

Tangible asset: Hotels are tangible assets, and they provide investors with a physical property that can appreciate over time.

Tax benefits: Depending on the host city's business policies, there may be tax benefits associated with hotel ownership, such as depreciation deductions and certain tax incentives for investing in hospitality projects.

Capital appreciation: In addition to rental income, hotels may appreciate in value over time, especially if located in areas experiencing economic growth or increasing demand for accommodation.

Are Hotels Good Investments?

Whether hotels are good investments depends on various factors such as location, market conditions, management quality, and the investor's financial goals and risk tolerance. While hotels can offer attractive returns, they also come with risks such as economic downturns, competition, and changes in consumer preferences.

What is a good hotel ROI?

A hotel's return on investment (ROI) can differ significantly based on factors like where it's situated, the brand, market conditions, and how efficiently it's managed. Generally, a good return on investment for a hotel is considered to be in the range of 8% to 12% or higher.

This ROI typically includes income from daily room rentals, food and beverage services, supplementary services, and potential capital appreciation. In any case, investors ought to carry out comprehensive research and consider both financial measurements and qualitative aspects before concluding whether a hotel investment aligns with their standards for profitability.

Attractive hotel investment opportunities

attractive hotels

After achieving significant success with its properties in the United States, Bay Street Capital Holdings is presently undertaking boutique hotel projects in robust tourist markets such as Portugal and the Bahamas. With four approved and government-subsidized projects in Portugal, these boutique hotels are estimated to generate 18.87% IRR over their holding period.

As a hotel investor, investing in these assets gives you equity in quality hotel properties and products, located in strong markets, managed by excellent operators, and affiliated with a top brand.

Moreover, along with a substantial return on investment, engaging in these investment endeavors with around €500,000 EUR ($545,000) allows you to qualify for the Portugal Golden Visa, which offers various socioeconomic advantages.

Schedule a meeting to learn more.

Benefits of the Portuguese Golden Visa

It gives access to the best healthcare. Applicants and their families have access to top-notch healthcare services provided by some of the finest medical facilities globally.

It provides access to topnotch education. The Portuguese Golden Visa offers holders and their immediate family including spouse and children the opportunity to get world-class education at Portugal's prestigious schools and higher institutions of learning.

Visa free travel. A Portuguese Golden Visa gives you the freedom to travel throughout Europe's Schengen area without the need to secure additional visa.

It provides comprehensive residency rights. Portuguese Golden Visa holders who aim for personal development, whether in their financial affairs or otherwise, are permitted to reside, work, study, and conduct business in Portugal.

It's a pathway to Portuguese and EU citizenship. Individuals keen on becoming citizens of Portugal can conveniently apply for citizenship after holding a Portuguese Golden Visa for five years and fulfilling other criteria.

It has a low minimum-stay requirement. Most visas require that the holder stays a certain number of days in the host country to maintain validity of the visa, some requiring up to 183 days (6 months). However, the Portuguese Golden Visa necessitates only a full week in the initial year and 2 full weeks in the following years to sustain its validity.

Bay Street Capital Holdings provides direct avenues for hotel investment and obtaining a Portugal Golden Visa to US citizens and other foreign investors through its Alt Path hotel fund and complementary funds.

Schedule a meeting to begin your hotel investing and Portugal Golden Visa journey.

Get more practical insights about golden visas here.

Understanding the dynamics of the hotel industry

Investors who aim to broaden their investment portfolios are frequently attracted by the possible financial benefits provided by the hotel industry. However, the financial potential of hotel investments isn't enough reason to venture into hotel investing.

Investors need to address certain questions. For instance, should I pursue ownership and operation of a property, or would I rather invest in a hotel REIT? Furthermore, investors contemplating direct ownership should inquire:

What is the level of demand from leisure and business travelers in these proposed locations? What is the net operating income, and is it sustainable for me?

Successful hotel investments require a nuanced understanding of the various factors influencing the industry's performance. Let's consider some key factors.

hotel assets
Asset Class and Investment Vehicles

Hotel investments make up a diverse array of asset classes and investment vehicles, each with its unique risk-return profile. From a full-service hotel to a holiday inn, from direct ownership to investment funds and hotel REITs, investors have a variety of options to consider.

Understanding the characteristics and financial implications of each asset class is crucial for selecting investment vehicles that align with one's investment goals, risk tolerance, and portfolio diversification strategy.


Arguably, in no other industry is location as important a factor as it is in the hotel industry. A property's location plays a vital role in determining its attractiveness to guests and, consequently, its revenue-generating potential.

Proximity to key attractions, business centers, transportation hubs, and leisure amenities can significantly impact occupancy rates and room rates of an hotel property. Conducting thorough market research and carrying out due diligence are essential for identifying prime locations that align with investment objectives and market dynamics.

Operational Considerations

Beyond the physical aspects of hotel properties, successful investments are highly dependent on effective operational management. Engaging experienced hotel operators, implementing robust revenue management strategies, and maintaining high service standards are vital for maximizing profitability and guest satisfaction.

Operational efficiency, brand affiliation, and service quality play key roles in driving long-term value creation and sustaining competitive advantage in the hospitality market.

A fundamental requirement for investors before venturing into hotel investments is a detailed understanding of market demand and prevailing trends. Factors such as income level, tourism trends, business travel patterns, evolving consumer preferences influence the demand for hotel rooms.

Likewise, the availability and attractiveness of alternative accommodation options, such as Airbnb, hostels, or camping ultimately impact a property's occupancy rates and revenue potential.

Massive opportunity is coming

The hotel industry is flourishing, and predictions suggest that growth should reach $5.8 trillion by 2027, with a compound annual growth rate (CAGR) of 5.5 percent. Identifying hotel assets that are well positioned in the industry to maximize this coming growth will be key to successful hotel investing moving forward.

Keep in mind, profitable hotel investments require a comprehensive understanding of market dynamics, strategic location selection, careful consideration of asset classes, and effective operational management. By applying these principles and leveraging industry insights, investors can unlock the full potential of hotel property ventures and maximize the coming boom in the hospitality industry.

Maximizing returns with hotel investments

To maximize hotel investments, an investor must approach the venture with strategic foresight and employ a proactive approach. This pair of foresight and proactiveness helps investors capitalize on opportunities and mitigate risks as they come. Let's examine some important prerequisite to maximizing hotel investments.

hotel dining area
Clear Investment Objectives

Successful investing begins with a clear and coherent investment framework, which should outline, among others, the rationale behind the investments and the desired outcomes. This is also true in hotel investing.

Defining investment objectives, whether it be capital appreciation, income generation, portfolio diversification, or strategic alignment, provides a guiding framework for decision-making and performance evaluation.

Likewise, establishing realistic and measurable goals enables investors to stay focused amidst market fluctuations and navigate uncertainties with confidence.

Risk Management and Mitigation Strategies

The hospitality industry, like any other investment sector, is not immune to risks. From economic downturns and geopolitical uncertainties to operational challenges and regulatory changes, a number of factors can impact the performance of hotel investments.

Implementing risk management practices and mitigation strategies is essential for safeguarding investment capital and minimizing downside risks. Additionally, spreading investments across different locations, types of assets, and investment methods can reduce the risk of leaning too much in one direction and make the portfolio stronger.

Moreover, conducting thorough due diligence, stress testing investment assumptions, and maintaining adequate liquidity buffers are integral components of a comprehensive risk management framework.

Value-Add Strategies and Asset Optimization

For investors who prefer active involvement over passive ownership, managing hotel assets entails proactive value-adding strategies and asset optimization initiatives.

Whether through targeted renovations and refurbishments, operational enhancements, or revenue optimization efforts, investors can enhance a property's competitiveness, profitability, and long-term value.

Likewise, leveraging industry expertise, data analytics, and market insights can inform value-adding initiatives and drive operational efficiencies, thereby maximizing returns and enhancing asset performance.

Sustainable and Responsible Investing

As the US, Europe and other parts of the world embrace ESG values, sustainable and responsible investing has gained prominence across all sectors, including hospitality.

Implementing sustainable practices, such as energy efficiency measures, waste reduction initiatives, and community engagement programs, not only promotes environmental stewardship but also enhances a property's appeal to guests, investors, and stakeholders.

Moreover, incorporating environmental, social, and governance (ESG) considerations into investment decision-making can mitigate risks, enhance brand reputation, and foster long-term sustainability.

Strategic Partnerships and Collaborations

Often, collaboration is a cornerstone of success in the hospitality industry. Strategic partnerships with reputable hotel brands, experienced operators, and industry stakeholders can provide access to valuable resources, expertise, and market networks.

By forging strategic alliances with trusted partners, investors can strengthen their competitive position, access new markets, and capitalize on emerging opportunities in the ever-evolving landscape of hotel investments.

Partner with Bay Street

As you may have realized, investing in hotels, like any other industry, involves understanding complex concepts. For investors with diverse portfolios, mastering the ins and outs of hotel investments alongside other sectors can be challenging.

You can simplify the learning process and quicken your investing journey by seeking guidance from trusted financial advisors and experienced investors, such as William Huston and his respected Bay Street team.

Practical tips for aspiring hotel investors

Here are actionable recommendations to empower you as an investor to achieve stable and profitable hotel investments.

hotel investors
Conduct Thorough Due Diligence

Before diving into any hotel investment opportunity, conducting thorough due diligence is paramount. This entails analyzing market fundamentals, evaluating property performance metrics, scrutinizing financial projections, and assessing potential risks and mitigating factors.

Engaging experienced advisors, conducting on-site visits, and leveraging industry research can provide valuable insights and inform investment decisions.

Understand Your Investment Horizon and Risk Tolerance

Clarifying your investment horizon and risk tolerance is essential for aligning investment strategies with your financial objectives and personal preferences. Whether you're seeking short-term gains or long-term capital appreciation, understanding the time horizon of your investment and your willingness to withstand market fluctuations can guide asset allocation decisions and inform risk management strategies.

Diversify Your Portfolio

Diversification is a fundamental principle of investment management, and it holds true in the realm of hotel investments as well. Spreading your investment capital across multiple properties, geographic locations, and asset classes can help mitigate concentration risk and enhance portfolio resilience.

By diversifying your portfolio, you can reduce exposure to specific market dynamics and capture opportunities across various segments of the hospitality industry.

Stay Agile and Adaptive

The hospitality industry is inherently dynamic and subject to evolving market trends, consumer preferences, and regulatory changes. As such, staying agile and adaptive is crucial for navigating the uncertainties and seizing opportunities that arise.

Embracing innovation, monitoring industry developments, and remaining responsive to changing market conditions can position investors to capitalize on emerging trends and maintain a competitive edge in the market.

Cultivate Strong Relationships and Networks

Building and nurturing relationships within the hospitality industry can be instrumental in unlocking opportunities and accessing valuable insights and resources. Whether it's forging partnerships with a hotel management company, cultivating relationships with industry stakeholders, or networking with fellow investors, cultivating a strong network can provide access to continual flow of deals, market intelligence, and potential collaborators.

Remain Committed to Excellence and Continuous Improvement

Success with hotel investments is not a one-time achievement but an ongoing journey which demands dedication to excellence and continuous improvement. By prioritizing operational excellence, delivering exceptional guest experiences, and embracing innovation and sustainability, investors can differentiate their properties, enhance brand reputation, and drive long-term value creation. All these enhance your ability to succeed in hotel investments.

Include hotel investments in your portfolio

Hotel investments are both property investments and business ventures, which offer investors opportunities to generate returns through real estate ownership and hospitality operations.

By applying the practical tips and actionable insights, aspiring hotel investors can navigate the complexities of the hospitality industry with confidence, capitalize on opportunities, and realize their investment objectives.






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