William Huston, AIF®, AIFA®

Financial Planning for Social Media Influencers

William Huston, AIF®, AIFA®

William Huston, AIF®, AIFA®

Financial Planning for Social Media Influencers

Top social media influencers have really large followings, and they generate significant earnings from sponsorships, ads, and brand collaborations. For a select few, each of their social media posts are worth over $100k, and some influencers reportedly charge over $1 million for every ad on their social media accounts.

However, the majority of influencers earn a moderate income that varies from month to month, and financial planning is the key to maintaining their businesses and lifestyles.

To develop good financial planning, social media influencers must acquire useful and up-to-date financial knowledge.

Key Takeaways
  • Social media influencers earn through influencer marketing campaigns
  • Financial knowledge is key to financial planning
  • Getting information from trusted sources is important
  • Financial knowledge cannot replace a financial advisor or planner

The contents of this article are for educational purposes only. They are not intended to be a source of professional financial advice. You will find experts on financial planning and financial management here. More on disclaimers here.

Who Is a Social Media Influencer

A social media influencer is someone who has built a significant following on social media and uses their platform to influence followers' opinions and purchasing decisions. Influencers may promote products, services, or brands they use or endorse, and they may earn money through sponsored posts, affiliate marketing, and other forms of compensation.

The size and niche of an influencer's following can vary, but they typically have a large, engaged audience that trusts their recommendations. Social media influencers can be found on platforms such as Instagram, TikTok, YouTube, and Twitter.

The Finances of Social Media Influencers

The income of a social media influencer can vary widely depending on factors such as their niche, the size of their following, and the platforms they use.

Like everyone else, social media influencers typically have a mix of assets and liabilities. They may have multiple streams of income from sponsorships, brand deals, and other collaborations, but they also face expenses such as taxes, advertising costs, and travel costs for content creation. Some influencers may also choose to invest in stocks, real estate, or other assets to grow their wealth over time.

Overall, the financial picture for a person who earns through social media marketing can be complex and dynamic, and it's important to have a solid financial plan in place to ensure long-term financial stability and success.

The Need for a Financial Advisor

For social media influencers whose earnings are beginning to rise and who want to develop solid financial plans, working with a financial advisor or a financial planner is the best solution. This will guarantee financial stability and success.

A financial advisor can help you to understand your financial situation and develop a plan to manage your income, expenses, and investments. Also, a financial advisor can help you make informed decisions about money, such as creating a budget, reducing debt, saving for retirement, and investing in profitable opportunities.

Additionally, a financial advisor can also offer tax planning and preparation services, which can be especially beneficial for self-employed individuals like influencers who need to manage their own taxes.

However, in addition to working with professionals, you should get financial knowledge that serves as your basic financial toolkit.

Where to Get Trusted Financial Information

For many people, especially Gen-Zs, their information sources are numerous and may range from a personal finance blog to personal finance influencers.

Gen-Zs are the generation of social media users and influencers. Their coming of age happened alongside the development of tech giants like Facebook, YouTube, and the iPhone.

As a result, it isn't a surprise that Gen Zs are almost five times more likely to look to social media platforms for financial advice than people over 40. They are eager to employ technology for investing and are the most interested in crypto assets. They get financial advice from a variety of sources, including:

  1. Online resources: There are many websites and apps that offer financial advice, including budgeting tools, investment advice, and retirement planning resources.
  2. Family and friends: Gen-Z may turn to trusted family and friends for financial advice and guidance.
  3. Employers: Some employers offer financial education programs, including financial wellness workshops and one-on-one meetings with financial advisors.
  4. Schools and universities: Some schools and universities offer financial literacy programs that provide students with information about personal finance, budgeting, and investing.
  5. Social media: Gen-Z may turn to social media for financial advice, including following financial influencers, joining online communities, and reading financial articles and blogs.

However, it is important for social media influencers, especially Gen-Zs to carefully consider the source of the financial advice they receive and to seek out information from trusted sources. This is to ensure they are making informed decisions about their finances.

Certified financial planners and financial advisors such as William Huston and Ekenna Anya are great sources of financial information. They can provide personalized advice and help you develop a comprehensive financial plan.

Below are finance nuggets that you will find helpful.

7 Steps for Financial Success for Social Media Influencers

As a social media influencer, follow these steps to achieve financial success:

  1. Assess your current financial situation: Social media influencers should start by getting a clear understanding of their current financial situation, including your income, expenses, assets, and liabilities.
  2. Set financial goals: Influencers should set financial goals that align with their personal and professional aspirations, including short-term goals (e.g. saving for a down payment on a home) and long-term goals (e.g. retiring comfortably).
  3. Invest: Social media influencers should consider investing their money to help it grow over time. A financial advisor can help influencers choose appropriate investments based on your risk tolerance, financial goals, and current financial situation.
  4. Protect your assets: Social media influencers should protect their assets, including their income and intellectual property, by taking out insurance and setting up a legal structure for your business (e.g. registering as an LLC).
  5. Plan for retirement: Influencers should plan for their retirement by setting aside money in retirement accounts, such as IRAs and 401(k)s. A financial advisor can help influencers choose appropriate retirement accounts based on their financial situation and goals.
  6. Review contracts: Social media influencers should have their brand and sponsorship deals reviewed by a financial advisor to ensure they are fair and financially advantageous.
  7. Save and create a budget: To gain financial freedom and financial resilience, you need to save and budget. A budget can help influencers keep track of your income and expenses and ensure you are saving enough money to reach your financial goals.

Following these steps can help you as a social media influencer make informed decisions about your finances, achieve your financial goals, and secure your financial future.

7 Budget-Friendly Practices for Your Business

Budgeting is an important part of managing a successful social media influencer business. Here are some budget-friendly practices for social media influencers:

  1. Focus on organic growth: Business practices ultimately impact income. Rather than waste money on paid ads, it is crucial for an influencer to focus on growing a following organically. This is simply done by creating engaging content and leveraging your existing network on social media platforms.
  2. Invest in high-quality equipment: Invest in high-quality equipment, such as a camera, tripod, and lighting, so you can produce high-quality content without the need for costly professional equipment.
  3. Use free tools: Take advantage of free tools, such as social media scheduling apps, to help manage your social media presence and save time.
  4. Network and collaborate with others: in addition to social media marketing, networking and collaborating with other influencers and brands can help you reach a wider audience and potentially generate new income opportunities.
  5. Minimize business expenses: Minimize your business expenses by keeping overhead costs low, such as by working from home, using a virtual assistant, or outsourcing tasks.
  6. Create a content calendar: Plan your content in advance to ensure you are consistently posting and engaging with your audience.
  7. Plan for taxes: Set aside a portion of your income for taxes to ensure you have enough money to pay your taxes when they are due.

By following these budget-friendly tips, you can grow social media influencer business while staying within your budget and managing your finances effectively.

However, financial knowledge cannot replace financial experts. Working with financial advisors and financial planners such as Bay Street Capital Holdings' William Huston, Ekenna Anya-Gafu and Ila Corcoran is crucial to a successful social media influencer business.

Contact them for unique finance planning services.

Bay Street Capital Holdings

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Bay Street Capital Holdings is a Black-owned, independent investment advisory, wealth management, and financial planning firm headquartered in Palo Alto, CA. They manage portfolios with the goal of maintaining and increasing total assets and income with a high priority on managing total risk and volatility. Although many advisors may focus on maximizing returns, they place a higher priority on managing total risk and volatility.

Our founder, William Huston founded Bay Street after 13 years of supporting the United States' largest retirement plan ($650B) Thrift Savings Plan. He is recognized as Investopedia’s Top 100 Financial Advisors for 2022. In California, Bay Street Capital Holdings is the only Black-owned firm out of the twenty firms that received this recognition.

In Scottsdale Arizona, Ekenna Anya-Gafu CFP, AAMS is recognized among the Best Financial Advisors for his responsiveness, friendliness, helpfulness, and detail. Bay Street was founded to advocate for diverse and emerging fund managers and entrepreneurs.

In 2021, Bay Street was selected as a finalist out of over 900 firms across the US in the category of Asset Manager for Corporate Social Responsibility (CSR).








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