Proptech: Everything you need to know and how it's disrupting the real estate industry

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Proptech: Everything you need to know and how it's disrupting the real estate industry

Proptech or property technology, refers to the application of technology and innovation in the real estate industry.

We're living in a digital era where technology has caused a lot of disruption in many industries. Regardless of the field that you're in, staying up to date and making use of new and relevant digital tools will help you stay ahead of the game.

The real estate industry is no exception. Proptech is the newest real estate technology in the market and is changing up how things are done. Imagine you want to buy a new house and you can view the entire house from your office during lunch break. How cool is that? That is now possible all thanks to proptech.

In 2022, the proptech market was valued at $ 18.2 billion and is expected to grow to $86.5 billion by 2032. It is also reported that in the U.S. alone, there are about 2,234 proptech companies in operation today. That number is set to rise with the increase in demand in different real estate markets worldwide.

The adaptation and use of proptech as an emerging digital tool in the real estate market has been on the rise. Many real estate agents, clients, property owners, real estate investors and real estate brokers have recognized the potential of the technology to enhance the user and customer experience and are putting the technology to good use.

Key Points

  • Proptech refers to the application of technology and innovation in the real estate industry.
  • Proptech can be segmented into two parts: front-end and back-end technologies
  • Proptech has transformed the real estate space, from building and managing to buying and selling with latest technologies
  • Its pros range from increased efficiency and better data analysis to enhanced customer experience and better property management
  • Cons include security and privacy concerns as well as lack of regulation
  • Proptech delivers smart real estate, which may be the future of the real estate industry
  • There's a need to stay ahead of this development


The contents of this article are for educational purposes only. They are not intended to be a source of professional financial advice. You will find experts on financial planning, financial management, and real estate here. More on disclaimers here.

What is Proptech?

Proptech or property technology, refers to the intersection of property and technology in the real estate industry. It incorporates a range of innovative solutions that aim to improve the efficiency, transparency, and overall experience of buying, selling and managing property.

Proptech covers various areas in the property industry, such as property search and discovery, mortgage financing, property management and smart building technology. The technology can be applied to the residential real estate market as well as in commercial real estate.

Proptech involves use of modern technologies such as 3D printing and chatbots to enhance the buying and selling experience. As a practicing real estate agent, you can leverage these tools to enhance the customer experience.

Types of Proptech

Proptech can be widely categorized into two main types:

Front-end Technology

This refers to technology such as real estate apps and online marketplaces that real estate clients and consumers can use to access services.

Back-end Technology

This refers to technology that powers the front end platforms such as management systems, data analytics and property management software. Broken down further, the other types of proptech in the market include:

Real Estate Marketplaces

These are online platforms that connect buyers, sellers, renters, and landlords, e.g. Zillow, Redfin, and Rightmove.

Property Management Systems

These are digital solutions that help property management companies and landlords manage their properties, including maintenance and rent collection. Some examples include BuildingLink and AppFolio.

Real Estate Finance and Mortgages

These are proptech companies that offer online mortgage lending and other financial services, e.g. Rocket Mortgage and Better.

Smart Building Technology

This type of proptech involves using technology to optimize building performance, energy efficiency, and tenant comfort. Examples include HVAC automation systems and smart lighting systems.

Real Estate Investment and Crowdfunding

These are online platforms that allow investors to pool their resources and invest in real estate projects, e.g. Fundrise and RealtyMogul.

Virtual and Augmented Reality

These are proptech solutions that allow for virtual or augmented reality property viewings, allowing prospective buyers or renters to experience a property from the comfort of their own home. Examples include Matterport and Zillow 3D Home.

These are some of the most common types of proptech, but the industry is constantly evolving and new solutions are being developed all the time.

Pros of Using Proptech

Proptech has several potential benefits and advantages to both consumers and real estate professionals, including:

Increased efficiency and productivity

Proptech solutions can automate many manual processes, thus reducing the time and effort required for real estate transactions and property management.

Better access to information

Proptech platforms provide access to more comprehensive and up-to-date property information, making it easier for buyers, sellers, renters, and landlords to make informed decisions.

Improved transparency

Proptech solutions can increase transparency in the real estate industry, thus reducing the potential for fraud and miscommunication.

Enhanced customer experience

Proptech platforms can provide a more user-friendly and convenient experience for customers, allowing them to complete transactions and access information more easily.

Increased competition

Proptech can increase competition in the real estate industry, leading to better services and lower costs for customers.

Better data analysis

Proptech platforms can collect and analyze large amounts of data, providing insights into market trends and consumer behavior that can inform decision-making.

Better property management

Proptech solutions can help property managers and landlords better manage their properties, reducing costs and improving the overall quality of their real estate investments.

Cons of Proptech

Like any new technology, proptech also has some potential drawbacks and challenges, including:

Security and privacy concerns

Proptech involves the handling and storage of sensitive personal and financial information, and there is always a risk of data breaches and cyber-attacks.

Cost and affordability

Implementing proptech solutions can be expensive, and some small real estate businesses may not be able to afford the technology.

Resistance to change

Some traditional real estate professionals may be resistant to adopt new technology and may not see the benefits of proptech.

Limited adoption

Although proptech is growing in popularity, it is still not widely adopted in many regions, and there may be a lack of standardization and integration across different systems.

Dependence on technology

Proptech solutions can be reliant on technology, and if the technology fails or the internet connection is disrupted, it can cause significant disruption to real estate transactions.

Lack of regulation

The proptech industry is still in its early stages and is not yet regulated in many regions. This can result in confusion and a lack of transparency in the use of these technologies.

How Proptech is Shaping the Future of the Real Estate Industry

Use of chatbots to enhance the customer experience

For most commercial businesses that have websites, the chatbot has become a must have feature as they help to enhance the customer experience

In the real estate industry, they are playing an increasingly important role in shaping the future by improving the customer experience through ensuring 24/7 availability whereby they can provide real-time support and assistance to customers around the clock, reducing manual work, offering personalized assistance and offering clients quick responses to their queries.

Augmented reality (AR) and virtual reality (VR)

Augmented Reality (AR) and Virtual Reality (VR) are among the two of the most promising technologies in the proptech industry. Can you imagine having a home viewing while you're out on a vacation or at the comfort of your space?

With AR and VR, this is now possible. Clients can experience virtual property tours where they're able to get a better understanding of the space before visiting in person. Real estate agents on the other hand can use AR and VR to enhance property showings and provide customers with an immersive experience that includes interactive 3D models and virtual walk-throughs. For architects, engineers, and contractors in real estate, they can use AR and VR to visualize building plans and make design changes before construction begins, reducing costs and increasing efficiency.

The integration of AR and VR into the real estate industry is just one example of how proptech is changing the future of the industry. By providing a more immersive and interactive experience for customers, AR and VR have the potential to significantly improve the way that real estate is marketed, sold, and managed.

Internet of Things

Internet of Things (IoT) basically refers to an interconnected network of physical objects and the internet, for example smart home devices such as thermostats, security systems, and lighting systems and industrial systems such as manufacturing equipment and supply chain management systems. These devices are connected to the internet and can communicate with each other, exchanging data and information in real-time.

The IoT enables physical objects to be monitored, controlled, and automated remotely, making it possible to collect and analyze data from a variety of sources. This data can be used to make informed decisions, improve operations, and enhance the overall quality of life.

The Internet of Things (IoT) is having a significant impact on the proptech industry and is shaping the future of the real estate market in ways such as smart buildings where IoT devices can be used to create smart buildings that are equipped with devices like sensors and cameras that make it possible to monitor and manage properties in real-time. IoT also helps with things like predictive maintenance, improved asset management for personal and commercial properties and data driven decision making.


Drones have become so popular and they are continuously used in capturing content in different fields. The use of drones in real estate to capture aerial photos and videos of different properties has become a popular practice for a number of reasons.

They help in:

Property surveys and inspections

Drones can be used to survey and inspect properties, making it possible to quickly and easily gather data on the condition of properties and their surrounding areas.

Enhanced marketing

They can be used to create aerial photographs and videos of properties, providing potential buyers and renters with a unique and immersive perspective.

Improved construction

Drones can be used to survey construction sites, making it easier to manage and monitor progress, reduce costs, and improve safety.

Enhanced security

Drones equipped with cameras and other sensors can be used to enhance security at properties, providing real-time monitoring and alerts in case of potential threats.

Increased accessibility

Drones can be used to provide access to remote or difficult-to-reach properties, making it easier for real estate professionals to manage and market these properties.

3D Printing

3D printing in proptech real estate refers to the use of 3D printing technology for the construction and development of real estate properties.

The technology can be used to create three dimensional objects from digital files such as prototypes of building structures and even full-scale building components such as walls, roofs, and flooring.

3D printing serves different purposes in proptech such as enabling real estate developers and architects quickly and easily create prototypes of buildings and other structures, thus reducing the time and costs associated with traditional prototyping methods.

The technology can also be used to create complex building components and structures, thus making it possible to construct buildings faster, more efficiently, and with fewer resources.

3D printing also enables architects and builders to create customized designs and provide more flexibility in terms of building design and construction. For clients who are disabled and have special needs, this would be a very helpful feature.

3D printing can reduce waste and minimize the use of resources in construction, making it a more sustainable construction method.


Proptech has a promising future and has already started to shape real estate for tomorrow. It is one of the young industries yet one that we will expect to grow dramatically in 2023 and beyond.

As the world becomes more comfortable with new-age technologies, smart real estate is likely to continue expanding as it makes the job of the real estate professionals easier while allowing customers to have a better real estate experience.

If you're looking for a professional and qualified real estate agent who is familiar with proptech to help you buy, manage or sell your property, reach out to Ila here for the best real estate experience.

Bay Street Capital Holdings

Bay Street Capital Holdings is a Black-owned, independent investment advisory, wealth management, and financial planning firm headquartered in Palo Alto, CA. They manage portfolios with the goal of maintaining and increasing total assets and income with a high priority on managing total risk and volatility. Although many advisors may focus on maximizing returns, they place a higher priority on managing total risk and volatility.

Our founder, William Huston founded Bay Street after 13 years of supporting the United States' largest retirement plan ($650B) Thrift Savings Plan. He is recognized as Investopedia’s Top 100 Financial Advisors for 2022. In California, Bay Street Capital Holdings is the only Black-owned firm out of the twenty firms that received this recognition.

In Scottsdale Arizona, Ekenna Anya-Gafu CFP, AAMS is recognized among the Best Financial Advisors for his responsiveness, friendliness, helpfulness, and detail. Bay Street was founded to advocate for diverse and emerging fund managers and entrepreneurs.

In 2021, Bay Street was selected as a finalist out of over 900 firms across the US in the category of Asset Manager for Corporate Social Responsibility (CSR).


 Ila Corcoran
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